The Bobcats women's basketball team is raising funds for the Canadian Cancer society again this year as part of the U SPORTS Shoot for the Cure Campaign.

The annual fundraiser has become a perennial favourite for the Bobcats as the team looks to raise funds for the Canadian Breast Cancer Foundation again this season.

"The Shoot for the Cure initiative is an event that our team always looks forward to each season. Every year we attempt to do our part in developing awareness and funds in the fight against breast cancer. This year is no different and we encourage all to give, if they are in a position to do so." says coach Novell Thomas.

U SPORTS announced Wednesday the 14th edition of  will be held virtually this year, taking place the Week of Feb. 1-7.

Organized since 2007 in collaboration with the U SPORTS Women's Basketball Coaches' Association, the fundraising initiative raises money to help fight breast cancer.

In lieu of on-campus activations and the traditional U SPORTS Final 8 cheque presentation due to the COVID-19 pandemic, this year's fundraiser features several online member events. 

"This has been a difficult year for U SPORTS student-athletes, with primarily online courses and no meaningful games to play. The fact that so many of them are still participating in the annual Shoot For The Cure initiative to do their part, together, to help those affected by this brutal disease is great to see," said Jeff Speedy, Shoot for the Cure Project Manager, and head coach of the UNB Reds.

"Our goal of raising $44,000 would be a very modest goal most years, but this year, with a pandemic and no games to play to help us raise money, it may be a challenge. But, we have a long list of very dedicated organizers, student-athletes and donors who are on board to try to make it happen."

U SPORTS members across the country will join in promoting the initiative through their digital channels as part of a national marketing campaign for the second consecutive year, in an effort to raise $44,000. U SPORTS will also publish frequent updates of funds raised via social media, showcasing the national progression towards this goal and the cumulative 14-year target of $1.5 Million.  
Donations can be made online via the CCS website, through each member institution's individual team fundraising page here.


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