APPROPIATE NAMING USAGE

Basketball Manitoba expects all its member teams, clubs and leagues to adhere to our Codes of Conduct and general decency when naming or branding themselves.  Names and images convey a strong message to the community, and decisions on what to use for your needs must be taken seriously.   

Team, club or league names/nicknames and/or logos that contain profane, obscene, derogatory, racist, sexist, or any other words or sentiments considered offensive and/or inappropriate that conflict with any Basketball Manitoba guidelines and/or philosophies of respect are not permitted. 

Teams, clubs, or leagues notified by Basketball Manitoba regarding this policy are required to edit their names as requested to maintain their membership. Basketball Manitoba reserves the right to censor or alter any names that violate this policy. 

Decisions on names, nicknames or logos that might be deemed offensive will initially be made by the Basketball Manitoba staff, with final decisions being made by the Basketball Manitoba Board of Directors to rule on any names that may be deemed offensive. 


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CLUB / TEAM NICKNAME DUPLICATION

Basketball Manitoba recognizes that club and team identities (including nicknames, branding, and related names) represent established reputations, community recognition, and significant long-term investment by member organizations. This policy is intended to protect the integrity of existing club brands and prevent confusion within the Manitoba basketball community.

Policy Statement
Basketball Manitoba does not permit the duplication of existing club or team nicknames (including substantially similar names) for any newly forming club or team operating under Basketball Manitoba jurisdiction.

Rationale
Nickname duplication is not permitted for the following reasons:

  • Brand Protection: Existing clubs have developed their identities, reputations, and goodwill over many years.
  • Public Clarity: Duplicate names create confusion for athletes, families, officials, event organizers, media, and sponsors.
  • Administrative Accuracy: Duplicate club/team names increase the likelihood of registration errors, scheduling issues, and reporting inaccuracies.
  • Competitive Integrity: Consistent and unique naming helps ensure clarity in league standings, tournament brackets, discipline matters, and recordkeeping.
Scope
This policy applies to:
  • Club names
  • Team nicknames
  • Program names used publicly or in registration systems
  • Sub-club teams operating under a separate identity
  • Acronyms, abbreviations, and alternate spellings that are reasonably interpreted as the same nickname
Enforcement

New club/team applications that propose a duplicate or confusingly similar nickname will not be approved until an acceptable name is submitted.

Basketball Manitoba reserves the right to require a club/team to rebrand if a duplicate name is adopted without approval or is found to be misleading.

Name Approval
All proposed club/team names must be reviewed and approved by Basketball Manitoba as part of the club application and registration process.


Passed by the Basketball Manitoba Board of Directors and enacted on November 30, 2020
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