The Manitoba Bisons women's basketball program is launching a crowdfunding campaign, with all donations matched by a generous donor. This push for funding comes at a pivotal moment for women’s sports. Across the world, women’s sports are on the rise, however women’s sports still face a critical funding gap.
Direct investment is the primary engine for closing this gap; it doesn't just fund games, it builds the infrastructure—coaching, travel, and health support—that allows women to stay in the game and develop the leadership skills that serve them for a lifetime.