TORONTO, ON – Canada Basketball has announced a re-launch of in partnership with agency of record, Blueband Digital.

“Blueband has been a tremendous partner in the development of our new site,” said Michele O’Keefe, Executive Director, Canada Basketball. “We’re excited to continue working with them on creative and digital initiatives, like this website, that enable us to tell the fascinating story of basketball to fans across the country.” is now fully mobile-friendly in both official languages. Key features of the site include refreshed national team player profiles, an events calendar and a new athlete wellness section, which will include health and wellness tips. More features and enhancements will be added over the coming months.

The site also hosts “Game Plan,” a comprehensive coaching education platform, packed with coaching tips and videos, as well as online access to NCCP training courses.

“The partnership between Canada Basketball and Blueband allows us to combine our passion of digital and basketball in a meaningful way,” said Sathish Bala, CEO, Blueband Digital. “We’re looking forward to 2015 as an exciting year for Blueband Digital and Canada Basketball. Canada Basketball has some exciting 2015 initiatives and we are looking forward to being a part of the team!”

Blueband Digital redefines how brands develop experiences through digital, social and retail. A consumer insights agency, Blueband Digital build sales, boost loyalty and creates evangelists across all communication channels and technologies.

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