(Toronto, ON) Just in time for the holidays, Canada Basketball is pleased to introduce the new CB Classic Collection apparel line, featuring limited edition vintage designer bamboo graphic t-shirts.  Launched under the new ‘CB Authentic’ label and created by Canadian designer Jing Liu of ‘JUZD’, this five-series of shirts pays homage to the traditions and milestones of Canada Basketball, which was originally established in 1923.  The five shirts each have a distinct look and feel, incorporating design treatments like flocking and plastisol to generate the vintage effect.  Creative names include CB Club, Game Night, The Kid, Seven, and Olympic, which is a reproduction of the maple leaf worn at the 1936 Berlin Olympics, when Canada won the silver medal.






"Olympic" - The CB Classic Collection“Our country has a rich
heritage in basketball from the beginning with Dr. James Naismith, and we are
continuing to make history with each successful season,” said Wayne Parrish,
Executive Director and CEO of Canada Basketball.  “This collection offers
a way for players, coaches and fans of the game to be a part of this history
while proudly honouring the sport.”



The CB Classic Collection
was created not only to pay tribute to the past, but also to galvanize
Canadians around Canada’s
national hoops teams and the FIBA 2010 World Championships. 2009 was a banner
summer for the elite squads, as Canada
successfully qualified for all four 2010 world basketball events (Senior Men,
Senior Women, Cadet Men, Cadette Women).  Joining dominant countries like Argentina, Australia,
Spain and USA, Canada is one of only five FIBA
nations to achieve this distinction.



To view CB
Classic Collection click here -
http://basketball.ca/en/hm/download.php?id=251



JUZD high–fashion designer Jing Liu and Toronto Artist Terence Chung are passionate
basketball fans, who volunteered their creative talent to develop an innovative
yet affordable product line.   After a successful run at the 2009 LG
Fashion Week in Toronto,
Jing and Terence are eager to roll out this new venture for basketball enthusiasts
across the country.



“I’m really excited with
how the final shirts turned out, it was beyond my vision,” stated Jing Lui,
Lead Designer for JUZD and the CB Classic Collection. “I’m amazed at the
artistic synergy that was created working with Terence and the team at Canada
Basketball throughout this project!”



The CB Classic Collection
limited edition t-shirts will be available starting November 20 at three
exclusive retailers:  Centre Sports at Air Canada Centre, The Sport
Gallery in the historic Distillery District and at Canada Basketball’s online
store at http://shop.basketball.ca.



As an added bonus, Canada
Basketball is offering an additional 10 per cent off the retail price of $34.99
from November 9 -19, when shoppers pre-order online at http://shop.basketball.ca,
while supplies last.



In the spirit of giving, 10
per cent of proceeds from each shirt will benefit the Canadian Basketball
Foundation, a registered charitable organization dedicated to growing all
aspects of the game of basketball. CBF is committed to promoting and developing
the game of basketball for all Canadians, from the grassroots to national team
level, including support for the 2010 World Championship teams.



 



 


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