TORONTO – Canada Basketball is pleased to announce a new initiative entitled
“Give the Gift of The Game” to encourage passionate basketball enthusiasts
across the country to share in the spirit of giving this holiday season.  “Canada Basketball is appealing to the greater basketball community across
Canada to share their passion for youth and the game by getting involved in this
campaign,” said Wayne Parrish, Executive Director and CEO for Canada
Basketball.  “The old adage that says it takes a village to raise a child holds
true now more than ever, and with the great network of basketball supporters in
our nation working together, we can make a positive impact on the next
generation of young basketball players."  For more information...

 “Give The Gift of The Game” is designed for all members of the basketball
community, from athletes, coaches, officials and administrators to families,
friends and of course fans.  Starting today through – January 12, 2009, Canada
Basketball offers three ways to celebrate the passion of the game.

  1. Donate to the Canadian Basketball Foundation

  2. Special holiday offers on official Canada Basketball merchandise

  3. Bid on unique items at the inaugural Canada Basketball Online Auction

Canadian Basketball Foundation:

The Canadian
Basketball Foundation is a registered charitable organization dedicated to
providing access and opportunity for youth to play, learn and grow through
basketball.   Caring Canadians can “pay it forward” by make a generous donation
to the CBF in lieu of purchasing gifts this season. All contributions are 100%
tax receiptable, and will directly benefit basketball development programs for
youth from the grassroots to the elite level.

Moreover, the CBF provides donors with five different fund options to direct
contributions including the Steve Nash Youth Basketball national grassroots
program for children ages 5-13; and the National Elite Development Academy
(NEDA), a comprehensive training initiative for Canada’s top 24 young boys and
girls ages 15-18. 

To make a donation visit
and select “Donate Now” or log on to
and enter keywords “Canadian Basketball Foundation”.

Special Holiday Merchandise Offers:

For Canadian
Basketballs fans on this year’s holiday list, shop at the official Canada
Basketball webstore.  Visit
and receive up to 25% off on various items like basketballs, books, and apparel
for men and women.  With prices starting as low as $12.99, the Canada Basketball
webstore is a fast and economical way to shop before the holiday rush. 

Canada Basketball Online

Ultimate sports fans can get into the game with Canada
Basketball’s inaugural online auction in partnership with the NBA.  From
December 31, 2008 through January 12, 2009, people can bid on 25 rare,
once-in-a-lifetime packages like a 3on3 competition with Canada’s Senior Men’s
Team, a 2008 Olympic Gold Medalist Team USA autographed basketball, a luxury
vehicle and more.

Of course what would a Canada Basketball auction be without some items from
the two-time MVP, Steve Nash?  This auction will feature an autographed #7 Team
Canada jersey, a framed Nash photo from the 2000 Sydney Olympics and a Nash fan
package with overnight accommodations at the five-star Park Hyatt Toronto, lunch
and tickets for two to see the Nash and the Suns vs. the Raptors on January 18,

Dan MacKenzie, General Manager for NBA Canada, played an integral role in
creating this unique opportunity for Canada Basketball.  “NBA Canada is proud to
partner with Canada Basketball to deliver this auction and help raise money for
the Canadian Basketball Foundation.  Our online auction is a creative way to
fundraise for charitable organizations within the NBA, and by including Canada
Basketball we have an opportunity not only to generate contributions, but
also to profile some unique items that celebrate our nation’s rich basketball

The online auction is a win-win for both the bidder and the greater
basketball community as all proceeds will benefit the Canadian Basketball

“This campaign is a fantastic example of basketball stakeholders working
together for a greater good of basketball development in Canada,” stated Tom
Anselmi, Executive Vice President, COO for Maple Leaf Sports & Entertainment
Ltd., and Canada Basketball Board of Director.  “NBA Canada is hosting the
online auction in partnership with Canada Basketball and next month, Maple Leaf
Sports is proud to host the 4th Annual Canada Basketball Night at Air Canada
Centre with the Raptors.  Collectively we can grow this game that we all

The Toronto Raptors will play a key role in the “Gift of the Game” campaign
by hosting the fourth annual Canada Basketball Night at Air Canada Centre on
January 9, 2009.  This marquis event serves as an in-arena celebration of
basketball and fans across Canada are encouraged to be a part of the celebration
by tuning in to the Raptors NBA TV for the pre-game show (6:00 pm ET) followed
by the game broadcast on TSN (7:00 pm ET).

For a complete schedule of “Give the Gift of the Game” components please see



Canada Basketball (
is a private, not-for-profit corporation that is committed to the growth of the
sport in Canada. Canada Basketball is focused on the development and preparation
of Canada’s national teams for the Olympic, Pan American and FISU Games as well
as the FIBA World Championships. The aspiration of Canada Basketball is to
instill the pride, commitment, passion and respect that Canadians personify into
the development of basketball across the country and internationally. 

For more information please contact:

Tanya Phillipps

Manager, Marketing & Communications


Tel:   416.614.8037 x 219







December 8/08

Gift of the Game launch

(3 ways to give)

Dec. 8/08- ongoing

Canadian Basketball Foundation


Dec. 8 – Dec. 15/08

Holiday Webstore Offers

(20-25% off)

Dec. 31/08 – Jan. 12/09

Online Charity Auction

(for Canadian Basketball

January 9, 2009

4th Annual Canada Basketball Night

(Raptors vs. Memphis

Air Canada Centre (Toronto, ON)

January 12, 2009

Gift of the Game complete

(last day of online


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